The Absolute family

Mark and colours

The pin comes from Absolute, unchanged. Inside it, an open door: the family chevron becomes a roof with walls. The colour is “Dusk”, evening light in the windows. Here: how the mark is built, which colour goes where and how the voice sounds.

Family

One pin for all three, taken unchanged from the Absolute mark. Absopit stands apart by the colour of its chevron. AbsoHome by shape: the chevron becomes a roof with walls, so the mark reads in one colour too.

On light

Activities and the map
Ink pin, Volt chevron
Food
Ink pin, Saffron chevron
Homes
Ink pin, Dusk doorway

On dark

Wordmarks

“abs” + the mark for the “o” + the tail. Unbounded Black, lower case, tracking −0.04 em, the whole word slanted −10°. Letters in Ink on light, white on dark.

The AbsoHome mark: “Open door”

The family chevron — the same arms, the same angle, the same stroke — lifted by 1.2 and carried down by two walls. No floor: the doorway is open. The door is open to your people — come in.

Construction

The mark’s grid is 32 × 44. Dashed: the Absolute chevron in its own place; thin solid: the centre line of the doorway’s stroke.

4.6 × 5.8: roof arms — the same as the family chevron
51.6°: slope of the arms: a steep roof
3.2: stroke, with round caps and joins
+1.2: the roof sits higher than the chevron: apex at 10 instead of 11.2
6.8: walls down to 22.6; no floor
9.2: doorway width — also the clear space

On light, on dark, in one colour

On light: Ink pin, Dusk doorway

On dark: Dusk pin, Ink doorway

One colour: black pin, the doorway cut out to white

Icon

128 · 64 · 32 · 16 px

A 64 square, corner radius 14, Dusk field. Ink pin at 0.9 scale, the doorway in the field’s colour.

On a 16 × 16 icon the pin is about 8 px, and the inner sign of every family mark merges into 2–3 pixels. There the icon stands apart by its field colour.

Minimum size

The mark: 16 px high at least. The wordmark: lower case 12 px high at least. Below, both at their minimum, actual size.

mark · 16 px

lower case · 12 px

Clear space

The doorway’s width, 9.2 grid units, on every side. Nothing inside it — no text, no page edge.

Why not the same chevron in another colour

That is how the Absopit mark is made: the same mark, a Saffron chevron. For AbsoHome this does not work: Dusk and Saffron are almost equally light — 1.09:1 by the WCAG formula, measured on this page. In grey or one-colour print the marks would merge. The doorway differs by shape and holds without colour.

1.09:1Dusk · Saffron

Three marks in colour, in grey print and at actual size, 16 px
	Absopit	Same chevron, Dusk	AbsoHome, doorway
In colour
In grey print
16 px

The “Dusk” palette

A bright fill with Ink text on it is how the whole family works: Volt for Absolute, Saffron for Absopit, Dusk for AbsoHome. Contrast below is calculated by the WCAG 2.1 formula right on this page.

Dusk #C8AAFF
A fill under Ink text: the main action, the highlighter, the ring of the selected item, the doorway in the mark. On Ink, a text colour.
Dusk-600 #B191EA
Hover and press on Dusk.
Dusk-deep #6B4D9A
Links and accent text on light.
Dusk-50 #F5F1FE
Soft backgrounds and highlighted cards.
Ink #0B0C0F
Text, the header, dark blocks, the pin in the mark.
Paper #F5F4EE
Page background.
Volt #D4FF3A
Only the bridge to Absolute and its centres.
Saffron #FFB21E
Only the bridge to Absopit: food for your arrival.
Flame #FF4F1F
The demo, warnings and “fill in” placeholders.

Contrast of pairs

AAA — from 7:1, AA — from 4.5:1: the bars for body text (WCAG 1.4.6, 1.4.3). AA large — from 3:1: large text and graphics only (1.4.3, 1.4.11). ✗ — below 3:1.

Pair and where	Contrast	Result
Ink on Duskmain button, highlighter	9.92:1AAA	AAA
Ink on Dusk-600hover and press	7.55:1AAA	AAA
Ink on Dusk-50soft backgrounds	17.60:1AAA	AAA
Dusk on Inkthe “no money” mark, the selected filter, the pin on dark	9.92:1AAA	AAA
Ink on Paperbody text	17.75:1AAA	AAA
Dusk-deep on Paperlinks and accent text	6.04:1AA	AA
Dusk-deep on whitelinks in cards	6.66:1AA	AA
Dusk-deep on Dusk-50links on a soft background	5.99:1AA	AA
Ink on the map groundmark border, district outline	15.92:1AAA	AAA
Dusk-deep on Duskby the bar, large text only; the rule is simpler: on Dusk, only Ink	3.38:1AA large	AA large
White on Dusknever	1.97:1✗ never	✗ never
Dusk as text on Papernever: links use Dusk-deep	1.79:1✗ never	✗ never
Dusk as text on whitenever	1.97:1✗ never	✗ never
Dusk on the map groundnever alone — only inside Ink	1.61:1✗ never	✗ never
Dusk on Voltnever	1.71:1✗ never	✗ never
Dusk on Saffronnever: almost the same lightness	1.09:1✗ never	✗ never
Dusk on Flamenever	1.67:1✗ never	✗ never

Which colour goes where

Do

Dusk as a fill under Ink text. Dusk as text — only on Ink.
Coloured text and links on light: Dusk-deep.
On the map, Dusk only inside Ink: the text of a “no money” mark, a district fill under an Ink outline.
Paid and free differ by word and fill, not by colour alone.
Volt is the bridge to Absolute, Saffron the bridge to Absopit, Flame the demo and warnings. One role each.

Don’t

White text on Dusk.
Dusk as text on Paper or white.
Dusk on one badge with Volt, Saffron or Flame.
Dusk straight on the map ground, without an Ink outline.
Volt, Saffron or Flame as decoration.

How far from the colours already taken

The family and the Absolute map already use seven colours. Dusk is ΔE00 26.7 from the nearest, Mind. The bar is 20: no closer than the system keeps its own categories; its own “different” colours sit 21.9–37.1 from their nearest neighbour.

Mind26.7
Feelings30.8
Spirit39.4
Body40.5
Flame43.6
Saffron54.8
Volt72.9

bar 20

Nearest colour under colour blindness

ProtanopiaMind — 17.8
DeuteranopiaSpirit — 18.0
TritanopiaSaffron — 22.5

Protanopia and deuteranopia fall below 20, at the level of the system’s own pairs: Feelings and Spirit under deuteranopia are 16.6. From Volt and Saffron under deuteranopia Dusk is more than 54 — no third indistinguishable pair in the family. Home marks on the map also differ by shape.

[research calculation, 01.10.2026] ΔE00 — the CIEDE2000 formula (Sharma, Wu, Dalal, 2005), sRGB D65 → CIELAB; the implementation is checked on Sharma’s 34 reference pairs. Colour blindness — the Machado, Oliveira, Fernandes (2009) model, full severity. An independent recalculation gives the same numbers to within 0.1. Sharma’s reference pairs · The Machado et al. model

Map marks

A mark sits at the centre of a district, not on the house: the exact address opens only to a guest with a confirmed stay. Paid and free differ by word and fill — not by colour alone.

₽ · nightsFor money: a white mark, Ink border, the currency sign and the term.
visitWithout money: an Ink mark, Dusk text, the word for the form.
exchangeSelected: a Dusk ring inside an Ink outline, the mark slightly larger.
District: a Dusk hexagon at 28% with an Ink outline; selected — 50% and a thicker outline. Dusk on the map ground is 1.61:1, so only under an Ink outline.

Name

AbsoHome

In Russian it is written “Абсохо́ум”, stressed on “хо”.

Abso- from Absolute plus a plain word for what it is — as with Absopit. Absohome has 8 letters, like absolute.
The mark uses Latin letters only. There is no Cyrillic “абс + mark + хоум”.
Until the trademark is registered, the Latin name has a Russian twin: “AbsoHome (Абсохоум)” in the site footer (Russian Federal Law 53-FZ art. 3; Consumer Protection Law art. 10.1 as amended by 168-FZ). Where the line falls — an application filed or the mark registered — is for the trademark attorney to confirm.
“Home” describes housing and gets no protection (Russian Civil Code art. 1483 para. 1), and the Absolut group has already registered “Absolut Home” for temporary accommodation. So the mark rests on the combined sign with the pin. A search by a trademark attorney comes before the public launch.

Absodom — no

The word holds “содом” whole — Russian for “mess, noise, commotion” — and it reads as Sodom in English, Sodoma in Spanish.

Reserve name: AbsoStay. Plan B: a “Homes” section inside Absolute.

Voice

Speak to “you”. Short, with verbs of action. Strength and abundance — never “we help” or “we support”. In Russian, no past tense and no short adjectives that tell the reader’s gender. No slang, no exclamation marks.

Do
The request goes to the host. The answer comes within 48 hours.
Don’t
Your request has been successfully submitted.
Why: Present tense and action. In Russian the past tense also tells the reader’s gender, so the rule starts there.
Do
Hosting from March? Mark the dates in the calendar.
Don’t
Are you ready to host guests?
Why: In Russian “ready” is gendered. In any language, ask about the thing, not about the reader.
Do
Reviews only after a stay here.
Don’t
Reviews are left by those who stayed here.
Why: Past tense, and the reader is put among “those”.
Do
Put your home on the map — it’s free.
Don’t
We’ll help you list your property!
Why: “We help” and the exclamation mark miss the voice.
Do
Money on arrival day, after you see the place. A request to pay earlier is a reason to press “Report”.
Don’t
Never transfer money in advance!
Why: The rule sounds calm and gives an action instead of a scare.
Do
For those who work remotely: a desk, Wi-Fi, quiet.
Don’t
The ultimate WFH hack for nomads.
Why: Slang misses. Liveliness comes from rhythm and precision.

Details: docs/CONCEPT.md, § 9 “Name” and § 10 “Mark and palette”.